“You know how Nespresso uses George Clooney in its ads?” I asked a friend of mine.

“Yes?” she ventured, sounding confused.

“Just go with me on this,” I promised.  “Well they use George Clooney in their ads because the idea is that people like him, right?  And if they like him and aspire to a life like his, maybe they too will drink Nespresso.  That’s the whole idea behind celebrity ‘brand ambassadors,’ isn’t it?  So why not use celebrities to promote going to the ballet?!  Would people find that compelling?

“And what about non-celebrities?” I continued.  “Because goodness knows we don’t need people thinking ballet is only for the rich and famous.  Why does anyone go to the ballet, and etc.?

“Of course the whole beauty of celebrities is that they have reach.  They’re influencers—whether they intend to be or not.  I want to go to the ballet with people—famous and not—and then have a conversation about our evening and then write about that conversation.”

“You should do it!” my friend said.

Famous faces certainly sell more magazines.  I have no idea if brand ambassadors yield more sales for companies.  But I figure it’s an idea worth adapting and giving a shot.